Sony DSC-HX10V/B

18.2MP "Exmor R" CMOS sensor with Extra HighSensitivity technologyCapture brilliant photos in low light environments
The powerful 18.2 Megapixels "Exmor R™" CMOS sensor utilises a unique back-illuminated technology and is twice as sensitive to light as conventional CMOS sensors. Its heightened sensitivity ensures superb-quality images with extremely low noise,even when they are taken in dark environments. And with Extra High Sensitivity technology that is automatically activated when shooting in low light conditions, you can enjoy image recording at maximum resolution.

16x Optical Zoom / 32x Clear Image Zoom. Zoom in on faraway subjects clearly

Catch all the details with up to 16x Optical Zoom. Go from wide-angle to telephoto in just a few clicks. See landscapes as close-ups or zero in on a distant subject's details and capture everything with sharpness and clarity.

High Speed Auto Focus. Catch all the action all the time
Never miss any shooting opportunity. A combination of 3 technologies – newly developed lens, "Exmor R™" CMOS Sensor and BIONZ Imaging Processor – this advanced auto focus function lets you accurately shoot in only 0.13 seconds. It's the perfect setting for capturing swift movements and changes in expression.

Photo Creativity. Transforming ordinary shots into dramatic images
You need not be a photography expert to shoot creatively. The Photo Creativity interface is so simple to operate, anyone could use it to turn everyday scenes into artistic pictures. You can use it to change the way your pictures appear on the display; it also comes with two new picture effects (Watercolour and Illustration) to offer you more creative options.

9 Picture Effect Modes.Let your creativity flow
Express your imagination freely and turn everyday scenes into dramatic images. With our 9 Picture Effect modes – including the new Water Colour and Illustration mode – you can expand your creative horizons and shoot like a professional with ease by transforming ordinary photos into magnificent works of art

Superior Auto Mode. Selects the optimal shoot mode automatically
Superior Auto recognises up to 33 patterns of scenes and automatically selects the optimal shooting mode. Its Tracking Focus function keeps your subject in focus at all times so you can concentrate on capturing key moments; the enhanced HDR mode allows better recognition of backlit conditions for superior picture clarity.

Extra High Sensitivity technology
Achieve clarity in dimly lit environments. With Extra High Sensitivity technology, you can take vivid and natural-looking pictures with remarkably low noise. This sophisticated technology is automatically activated when shooting in low light conditions and allows image recording at maximum resolution.

BIONZ Image Processor
BIONZ Image Processing Engine drastically reduces the picture noise level and achieves high accuracy in auto-focusing, exposure auto-correction and auto white balancing; creating more natural and vibrant images in different shooting environments.